The bigger picture.
industry + culture.
The business, the history, the scenes — how hip-hop production became a global marketplace.
The rise of type beats — how a YouTube SEO hack built an entire industry
From Lex Luger uploads in 2011 to the $500M beat-marketplace economy of 2026. How type beats went from convention to global genre.
7 min · Apr 23, 2026
Inside the Indian hip-hop production scene in 2026
Punjabi rap dominated 2023-2024. Mumbai drill broke through in 2025. Now Indian producers are exporting type beats globally. A state-of-the-scene.
7 min · Apr 23, 2026